NEW YORK--When asked in the July VM website Live Poll “What are you doing to boost back-to-school sales this summer?” nearly a third of the respondents (28 percent) indicated they were “running ads/in-store promotions.”

Another 15 percent cited “boosting inventory of children’s frames,” while an additional 15 percent indicated they were “sending customers special messages.”
Twenty-eight percent of the poll’s respondents said they were doing “nothing special” to boost business, while 13% said they were “creating themed window displays.”

The new VM Live Poll is up and running, and asks readers, “What are you doing to prepare for the upcoming Vision Expo West?” The poll is located at the bottom of the Vision Monday homepage at www.visionmonday.com.