RANCHO CORDOVA, Calif.--Mark Bronstein, MD, was recently named medical director for Vision Service Plan. In his new role, Bronstein will help develop VSP’s utilization-management and quality-assurance programs, and lead the company’s corporate UM/QA and credentialing committees.

Bronstein, who succeeds outgoing VSP medical director Christian Serdahl, MD, is a board-certified ophthalmologist in private practice in Fountain Valley, Calif., specializing in vitreo-retinal surgery. He is also an associate clinical professor of ophthalmology at UCI College of Medicine and an adjunct professor of ophthalmology at the Southern California College of Optometry.

Bronstein has been a VSP board committee member since January 2002.