ST. LOUIS--The American Optometric Association (AOA) is now telling current and potential members about the benefits of membership in the organization via a new 12-minute video available for viewing on the AOA Web site, www.aoa.org.

Called "What's In It for Me?," the video is sponsored by Signet Armorlite. It discusses services available to AOA members, such as advocacy, consumer awareness, professional publications and the annual Optometry's Meeting.