NEW YORK--Wink Interactive Media and Jobson Publishing have signed an agreement to distribute the WinkPad interactive sales tool to the eyecare practitioner community. This strategic partnership was established to drive premium product sales at the practice level by delivering the latest product and educational information to the patient while they are in the waiting room.

WinkPads will carry educational content and promotional messages from the supplier community to the patient while they are sitting in the waiting room, further educating them about vision correction options that are available.

Jobson will be soliciting product category sponsors for content, as well as identifying practices that are eligible to receive WinkPads pre-loaded with content which can be customized to fit the specific needs of their practice. Jobson will be displaying the Winkpad at its booth at Vision Expo East here later this week and will be enlisting practices who would like to have a Winkpad in their practice later this year.

Each participating practice will receive a WinkPad for a minimal registration fee and will receive monthly reports from Wink Interactive Media analyzing composite patient data detailing patient interests and perspectives on their vision correction needs.

“The WinkPad represents an ideal opportunity for our industry to present educational and promotional messages about vision care solutions on a one-to-one basis while the patient is in an ‘open-to-buy’ position, sitting in the waiting room before their eye exam,” said Marc Ferrara, president of Jobson’s Optical Group. “The WinkPad makes consumer advertising affordable and trackable in ways never before available to the eyecare industry,” he said.

Wink Interactive Media is based in Scranton, Pa.