NEW YORK--Wink Interactive Media and
Jobson Publishing have signed an agreement to distribute the
WinkPad interactive sales tool to the eyecare practitioner
community. This strategic partnership was established to drive
premium product sales at the practice level by delivering the
latest product and educational information to the patient while
they are in the waiting room.
WinkPads will carry educational content and promotional
messages from the supplier community to the patient while they are
sitting in the waiting room, further educating them about vision
correction options that are available.
Jobson will be soliciting product category sponsors for content, as
well as identifying practices that are eligible to receive
WinkPads pre-loaded with content which can be customized to
fit the specific needs of their practice. Jobson will be displaying
the Winkpad at its booth at Vision Expo East here later this
week and will be enlisting practices who would like to have a
Winkpad in their practice later this year.
Each participating practice will receive a WinkPad for a
minimal registration fee and will receive monthly reports from Wink
Interactive Media analyzing composite patient data detailing
patient interests and perspectives on their vision correction
needs.
“The WinkPad represents an ideal opportunity for our
industry to present educational and promotional messages about
vision care solutions on a one-to-one basis while the patient is in
an ‘open-to-buy’ position, sitting in the waiting room
before their eye exam,” said Marc Ferrara, president of
Jobson’s Optical Group. “The WinkPad makes
consumer advertising affordable and trackable in ways never before
available to the eyecare industry,” he said.
Wink Interactive Media is based in Scranton, Pa.
March 2006
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