WILTON, Conn.—L’Amy America has announced the appointment of Genevieve Fay to the position of worldwide brand manager for Theory eyewear and marketing manager for Lunettes L’Amy.

“We are pleased that Genevieve has joined our marketing team to head up the exciting launch of Theory eyewear worldwide and to further fuel the continued expansion of the L’Amy brand in North America,” said Stephen Rappoport, president of L’Amy America.

In her new position, Fay will be responsible for managing the worldwide development of Theory eyewear in the optical and non-optical channels of distribution, as well as the marketing of L’Amy’s house brand, Lunettes L’Amy to the optical industry. Fay will report directly to Rappoport.

Fay joins L’Amy America with over five years experience in the optical industry, most recently as director of marketing for Silhouette Optical.