LOS ANGELES— Lucky Brand Jeans is announcing the launch of Lucky Brand Spectacles. Under a licensing agreement with Sun Valley, Calif.-based REM Eyewear, the five-year, worldwide agreement calls for both new sunwear and optical frame collections geared to optical retailers, department and specialty stores as well as select Lucky Brand neighborhood jeans stores.

Rooted in rock ‘n’ roll with a signature sense of humor, Lucky Brand Spectacles will be a complete collection of retro eyewear for men and women. The premiere collection consists of 15 optical frames available in January 2008, with three additional styles to be released in April 2008, at independent optical retailers nationwide. In addition, 12 sunglass styles will be introduced at select Lucky Brand neighborhood jeans stores and luckybrandjeans.com this month and expanded in March 2008 to better department stores, independent specialty and optical retailers nationwide. 

Barry Perlman, Co-founder Lucky Brand Jeans, commented, "We chose to partner with REM because they demonstrate the same high-standards and passion for their eyewear, as we have for Lucky Brand Jeans. From the beginning they really wanted to understand us, and have given Lucky Brand Spectacles personal enthusiasm and attention to detail, upholding our brand image of great quality."

Mike Hundert, president and CEO of REM Eyewear, said, “Lucky Brand is one of the coolest brands on the planet. It has a distinct design point-of-view that translates exceedingly well to eyewear. That, combined with the compatible nature of our corporate cultures is making this launch both exciting and promising. Plus, it’s a whole lot of fun.”

Lucky Brand Jeans designs and produces denim, sportswear, knits, wovens, outerwear, t-shirts, active wear and has recently launched Lucky Kid. Additional Lucky Brand licensed products include swimwear and accessories for men and women. Lucky Brand Jeans has over 165 neighborhood jeans stores nationwide and internationally. The Lucky Brand collections are carried at better department and specialty stores and at www.luckybrandjeans.com. Liz Claiborne, Inc. acquired 85 percent of the company in 1999.

REM Eyewear designs and markets eyeglass frames and sunglasses under a variety of brand names, including: Converse, Jones New York, Lauren Hutton, Barbie, Cosmopolitan, and Rembrand. REM provides premium high fashion over-the-counter reading glasses under its accessories division, Readers Plus. Additionally, its luxury division, Base Curve, is the licensee for Carolina Herrera and John Varvatos. REM distributes its eyewear in more than 60 countries around the world.