DALLAS--Essilor is planning to
advertise its Crizal anti-reflective lenses on United Airlines
flights during first quarter, 2007. From January 1 through March
31, 2007, a 90-second Crizal advertisement will air on eastbound
and westbound domestic flights. The in-flight video segment will
reach 4,545,000 consumers and business travelers, according to
Essilor.
“This is a new advertising outlet for Essilor and an exciting
way to reach a broad range of lens wearers,” said Carl Bracy,
vice president of marketing for Essilor of America. “We
studied the demographics of the people who will be on-board to view
our advertisement and determined that this vast market was perfect
for Crizal. Our goal is to educate consumers about the different
options they have for their eyeglasses, so when they visit their
eye care professional, they will ask for Crizal by
name.”
December 2006
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