DALLAS--Essilor is planning to advertise its Crizal anti-reflective lenses on United Airlines flights during first quarter, 2007. From January 1 through March 31, 2007, a 90-second Crizal advertisement will air on eastbound and westbound domestic flights. The in-flight video segment will reach 4,545,000 consumers and business travelers, according to Essilor.

“This is a new advertising outlet for Essilor and an exciting way to reach a broad range of lens wearers,” said Carl Bracy, vice president of marketing for Essilor of America. “We studied the demographics of the people who will be on-board to view our advertisement and determined that this vast market was perfect for Crizal. Our goal is to educate consumers about the different options they have for their eyeglasses, so when they visit their eye care professional, they will ask for Crizal by name.”