SANTA FE SPRINGS, Calif.--iCoat Company, based in here, is launching iCoat Stainless Rewards, a sales promotion in support of its premium Stainless AR coating. From now until the end of 2006, wholesale labs can forward the rewards stickers they receive from iCoat directly to their eyecare professional customers.Their customers then collect the stickers and redeem them directly from iCoat.Participating wholesalers will have their portion of the redemption reimbursed with complimentary Stainless vouchers good for future Stainless AR jobs.

Each time a retailer orders a premium Stainless anti-reflective (AR) coating, they will earn one $10 Stainless Reward Sticker good towards a Visa gift card.Customers simply collect the stickers they receive and redeem them in increments of $50. Once customers send in the completed Rewards Redemption Card to iCoat, a Visa gift card will be mailed to the retailer soon after. Participants can spend their Visa gift card wherever Visa is accepted, and there is no limit to the number of gift cards participants can redeem.

“The Stainless Rewards Program was designed to help our clients increase business and create goodwill with their customers by offering an AR coating of exceptional superior quality,” said Arman Bernardi, Ph.D., iCoat’s president and CEO.”