SAN DIEGO--Optylux Group, Inc., a newly formed distribution company based here, has announced it is the exclusive U.S. distributor for the 60-year-old German luxury eyewear brand Flair.

“We are very proud to represent this prestigious and exclusive German luxury brand. Our marketing focus is limited to about 1,000 luxury eyewear boutiques nationwide, to guarantee exclusivity,” said Helmut Igel II, president of Optylux.

Optylux has teamed up with Perfect Optics Lab in Vista, Calif., a state-of-the-art lab, which is certified by Flair Germany (www.flair.de) to meet their precise quality standards. Optylux and Perfect Optics Lab have established a direct computer link providing a seamless system with a turnaround time of two days for frame and lens processing with AR coating.

Select partner labs will be added to the nationwide network, added Igel.