December 2008
CatchAll
How to Present Digitally Surfaced Lenses to the Public
Jeff LaPlante suggests that the most successful sales of digitally surfaced lenses will come by focusing on the following qualities instead of solely on improved visual acuity: that these lenses represent the latest technology, that they are custom-manufactured, that there is a symbiosis between the materials and the coatings, and that brand recognition is important.