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“By surveying our users, we have continued to enhance our site based on their feedback, all the while keeping up with the latest Internet technology.” The site was lasted updated in April 2008, and the wheels are in motion for an update to launch sometime in the first quarter of 2011, according to Pavia. Plans are in place for the site to be reorganized for even easier navigation while still retaining the electronic efficiencies users are accustomed to.
At the end of the business day, users are looking for information presented in a simple direct way, Pavia said. “One of the ways the website has made business more efficient for us is that it allows our accounts to see new product immediately upon release, place re-orders without waiting for a sales rep, and receive immediate status on fulfillment dates.” ■ ■
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