Marchon’s MVP website allows Marchon customers to place orders 24/7 and get real time product availability. Accounts can check open orders, view electronic statements and submit an invoice inquiry. The site also includes catalogs and price lists for each brand; product support (such as Airlock Drill Charts); a link to Jobson’s Frames Data; downloadable business tools, like a Style Show Planning Guide and a Guide on the “4 Keys to Inventory Control”; links to Marchon partner companies OfficeMate, Eyefinity, Vision Web and EyeDesigns; and lastly, promotions.

Donna Rollins, vice president of sales operations for Marchon, has a vested interest in the MVP site. “The ease of ordering of product online is the most popular feature on our site,” she said. “But we add features when they make sense. For example, if we suddenly have footage from a great Marchon appearance on a top influencing TV show we will post video, as we did after the ‘Oprah’s Favorite Things’ episode.”

The Marchon MVP site also offers a robust amount of features and training for users. “I do not think other sites offer the amount of business tools offered by Marchon,” added Rollins. “We are constantly trying to improve the ease of ordering while keeping the look fresh. We also want to be careful about not changing the navigation so dramatically that our loyal visitors have to learn the site over and over. Within the Business Tools, we have ‘Business Enhancer’ downloads: Style Show Guide; 4 Keys to Inventory Control; How to Create Effective Advertising; How to Create Effective Public Relations and more.” ■ ■

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