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New Business Monograph Increasing AR Revenue By Dave Ziegler, OD
Twenty-nine percent of spectacle prescriptions in the U.S. incorporate No-Glare (anti-reflective) treatments, well below the average for developed economies. For practices not routinely recommending No-Glare
lenses to patients, increasing No-Glare lens usage is one of the largest single revenue and profit growth opportunities, because such lenses are appropriate for virtually every patient. Learn how, without seeing any additional patients or making marketing investments, increasing the ratio of patients buying No-Glare lenses can increase practice revenue by 10 percent and net income by 20 percent.
Sponsored by: 
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October 2010
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