Company: iCoat

3D Eyewear Brand: Sfirex

Key Features: Passive 3D eyewear system. Compatible with circular-polarized passive-3D theaters and professional/home passive 3D systems. Engineered to work with emerging circular-polarized based passive-3D technologies with televisions, projectors, 3D monitors, personal computers and laptops. Incorporates premium quality optical lenses with iCoat’s proprietary thermally cured dip-hardcoat (DHC) high-durability technology, MT3 thin-film maximized transmission technology, and oleophobic technology.



iCoat Sfirex.


Unlike other optical companies that have entered the 3D eyeglass arena, iCoat Company is not renowned for its sunglasses or sunlenses. Nor is it an industry giant.

Instead, iCoat is a small, technology-driven company specializing in optical thin-film coating technologies. Operating from an optical lens coating facility in Santa Fe Springs, California, iCoat leveraged its expertise to create a new line of premium 3D eyewear under the brand name Sfirex. The passive 3D eyewear system that is compatible with circular-polarized passive-3D theaters and professional/home passive 3D systems, and is engineered to work with emerging circular-polarized based passive-3D technologies with televisions, projectors, 3D monitors, personal computers and laptops, according to iCoat. The system incorporates premium quality optical lenses with iCoat’s proprietary thermally cured dip-hardcoat (DHC) high-durability technology, MT3 thin-film maximized transmission technology, and oleophobic technology.

“Our innovative thin-film technology achievements in 3D optics have resulted in the Sfirex system, a premium 3D eyewear providing one of the best 3D experiences possible. Our Sfirex 3D system offers wearers maximized image brightness, enhanced 3D image quality and significantly reduced reflections for a vibrant, vivid 3D experience,” said Arman Bernardi, PhD, iCoat’s president and CEO.

iCoat offers Sfirex in various frame designs and styles as well as in custom clip-on and “fit-over” styles.