Company: Marchon3D and Marchon Eyewear

3D Eyewear Brand: Marchon3D, ckCalvinKlein 3D, Nautica 3D and M3D Lenses

Key Features: Marchon’s portfolio of circular polarized 3D lens technologies, certified by RealD, the cinema system and technology company, feature curved lens designs in a range of styles. This month, the company announced that on Oct. 7, 2010, the U.S. Patent and Trademark Office issued an official Notice of Allowance on one of Marchon3D’s patent applications relating to its curved M3D 3D lenses, signifying that a patent will shortly issue. The patent will also cover the method of manufacturing the patented lenses.



With the launch of its 3D company last July, Marchon Eyewear, Inc. announced that its joint venture with MicroVision Optical would form Marchon3D, a new venture with a range of patent-pending 3D lens technologies and an initiative to tackle many aspects of the growing 3D market.

Through its global licensing agreement with RealD, Marchon3D will distribute its 3D glasses in cinemas, retail locations, e-commerce sites and through electronic equipment manufacturers worldwide while Marchon Eyewear will market designer 3D eyewear and, in the future, a prescription 3D lens, to eyecare professionals.

Marchon3D eyewear features a range of circular polarized 3D lens technologies which are distinguished from other 3D lenses with unique, curved lens designs, the company said, including 4-base, 6-base and, eventually, 8-base curves. The lenses feature passive 3D technology and the company is working with leading cinema, TV, computer and electronics equipment manufacturers globally.

The initial eyewear to be introduced will be plano/non-prescription, but Rx lenses are anticipated to be an important element of Marchon3D’s programs in the future, executives said.





Special POP emphasizes 3D. Avatar director, James Cameron sports Marchon3D.


ECPs and retailers try out 3D eyewear at the Marchon3D booth.



Al Berg, founder of Marchon, said, “MicroVision’s relentless work in this area has led to a first of its kind technological breakthrough for 3D lenses.” Citing the burgeoning development of sophisticated 3D films, theaters, television and home entertainment, computer monitor and mobile technology, Berg said, “As this market takes off and consumers encounter a completely new viewing experience, there will be an interest and appreciation for premium products and certainly, for products that enable prescription lens wearers to see the difference.”

At Vision Expo West last month, Marchon3D showcased a special interactive, multi-media booth outfitted with 3D TV screens, laptops and a 3D video camera to film attendees in 3D to experience the company’s new 3D eyewear, including its premuim photochromic 3D eyewear which offers 100 percent UV protection and can be used as sunwear.

“We are in the midst of a 3D revolution—in theaters, in our living rooms and beyond, and today’s ECP is in a unique position to serve their patients’ 3D eyewear needs, with a great choice in premium 3D eyewear that delivers fashion, comfort and an exceptional 3D viewing experience,” stated Claudio Gottardi, president of Marchon Eyewear and CEO of Marchon International. “There are so many opportunities that 3D eyewear has to offer their practice and patients. We’re working to help make the technology more understood, to train and motivate ECPs about the coming—and very real—3D business opportunity.”

Marchon’s M3D collection will be available in January 2011. As part of the initiative, Marchon3D is also partnering with ck Calvin Klein Eyewear, Nautica Eyewear and, soon, other brands in its eyewear portfolio, to bring the 3D lens technology into the designer and performance eyewear sectors.