LINCOLN PARK, Mich.—Veteran wholesale lab executives Richard Cherry and Bob Carter of RD Cherry Optical recently opened Opti-Stock, a lens stockhouse in Lincoln Park, Mich.



The Opti-Stock management team in their new warehouse. (L to R) co-owner Richard Cherry, customer service manager Jamie Rissane, operations manager Debbie Mullins, team leader Kara Collins and co-owner Bob Carter.
The new company, which is separate from Melvindale, Mich.-based RD Cherry, consists of a full-service warehouse offering a complete inventory of finished lenses including Essilor, Hoya, Seiko, SOLA, Shamir, Transitions, Gentex, Crizal, Crizal Alizé and Crizal Avance, according to Richard Cherry. He noted that Opti-Stock is also developing a frame line and a line of optical accessories.

“We hope to be a one-stop shop for all finishing lab needs and retail products,” he said.

The Opti-Stock building is a newly remodeled 2,800 square foot facility located near I-75.