NEW YORK—Silhouette Optical Ltd. has launched a new online video makeover series to help patients understand how the right eyewear colors, shapes and eye makeup can improve consumers’ appearance. Titled “What to Eye Wear,” the video makeover series features celebrity makeup artist Joanna Schlip who partners with Silhouette in the four-part series.

Available on www.Silhouette.com and debuting late last month on Vision Monday Web TV and on SightNation and 20/20 Mag.com, the series spotlights the transformations of four women and men who have struggled with eyewear that didn’t compliment their face shape or features and wanted to achieve a more polished look. Silhouette focuses exclusively on rimless design and aesthetics. The video series will also be highlighted on Silhouette’s page on Facebook and Twitter. Other spots in the series will air this month and in December.



“No other area of the face is as important as the eye zone and Silhouette ensures that wearers can see and be seen with nothing that obstructs the line of sight,” explained Schlip. Silhouette’s eyewear emphasizes three “Lifestyle Worlds” including Essential, Extravagant and Luxury.

Kristen McLaughlin, Silhouette’s marketing director, stated, “We met four unique individuals that clearly were not happy with their current choice of eyewear. Through a personalized consultation including face shape, brow shape, color analysis and lifestyle, our Aesthetic Consultant Ania Macejka transformed not only their appearance but their self-esteem as well. Each left with a renewed sense of self.”

Consumers can also use Silhouette’s iPhone Virtual Mirror to determine which models they should eye wear, while examining themselves in a virtual range of Silhouette’s limitless variety of eyewear shapes, styles and colors.