DALLAS —Insight Complete Eye Care, a North-Dallas eyecare practice which prides itself on its advanced eye exam technology for patients and its high-end, designer eyewear dispensary, is now offering a way for patients to find the perfect glasses for their face from its new Insight Frame Finder, a new iPhone app available for free from the iTunes store.

To get a mirror-image in a new pair of glasses, users can download the free Insight Frame Finder app on their iPhone, snap a quick headshot of themselves, and then choose from 150 stylish frames for men, women and children, from collections featured at the practice, using the Insight Frame Finder.

Users can select frames from a fashion eyewear library of optical frames and sunglasses, mark favorites, and then “try them on” the picture of their face by scrolling left or right with a quick touch of their hand to the screen. Frames can be “sized” to fit their picture with another fast, easy flick. When a user finds the right frames, they can save their selections in their phone, call Insight Complete Eye Care to have them immediately shipped, or visit the location for a personalized fitting.

“Our goal is to make finding new frames as easy and tech-savvy as a visit to Insight Complete Eye Care,” said Ivan Bank, OD, FAAO. “We combine fashion with state-of-the-art technology to offer our patients the best in care for their eyes.”

Insight Complete Eye Care emphasizes advanced eyecare technology, such as Optomap, an advanced imaging device that tracks the health of the eye by producing a digital image of the back of the eye, and the Zeiss iTerminal, a new technology for measuring and dispensing glasses. Insight’s 3,000-square foot. facility features a sophisticated, modern design environment.

Bank, who’s been in practice for 25 years, told CLICK that the Insight Frame Finder, which launched Sept. 1, has had 1,000 downloads to date. The practice has posted about it on its web site, promoted on its Facebook and Twitter pages, has talked about it with local businesses and schools to draw attention to it. People have come into the practice with choices made on the app, which in turn has led to increased sales and new exam bookings, he noted. The office keeps it posted on an iPad at the front desk, which generates interest and lively discussion and ‘demos.’

Said Bank, “We collaborated with an outside developer to create the App and really did it to be innovative and draw attention to this new upscale office and to the collections we carry. We are already working to update it and, based on the response we’ve received, we are now firming up plans to take this outside to others.“