NEW YORK –Silhouette Optical Ltd. is launching a new online video makeover series to help patients understand how the right eyewear colors, shapes and eye makeup can improve consumers' appearance. Titled “What to Eye Wear,” the video makeover series features celebrity makeup artist
Joanna Schlip who partners with Silhouette in the four-part series.
To be available on www.Silhouette.com and debuting this week on Vision Monday
Web TV and soon on
SightNation and
20/20 Magazine, the series spotlights the transformations of four women and men who have struggled with eyewear that didn’t compliment their face shape or features and wanted to achieve a more polished look. Silhouette focuses exclusively on rimless design and aesthetics. The video series will also be highlighted on Silhoutte's page on
Facebook and
Twitter.
“No other area of the face is as important as the eye zone and Silhouette ensures that wearers can see and be seen with nothing that obstructs the line of sight,” explained Schlip. Silhouette's eyewear emphasizes three "Lifestyle Worlds" including Essential, Extravagant and Luxury.
Kristen McLaughlin, Silhouette's marketing director, stated, “We met four unique individuals that clearly were not happy with their current choice of eyewear. Through a personalized consultation including face shape, brow shape, color analysis and lifestyle, our Aesthetic Consultant Ania Macejka transformed not only their appearance but their self-esteem as well. Each left with a renewed sense of self.”
Consumers can also use Silhouette’s iPhone Virtual Mirror to determine which models they should eye wear, while examining themselves in a virtual range of Silhouette’s limitless variety of eyewear shapes, styles and colors. They can
download the iPhone application at or use the Virtual Mirror
online.
Silhouette Optical, Ltd. is a subsidiary of Silhouette International, the Austrian eyewear manufacturer founded in 1964 by Arnold and Anneliese Schmied in Linz. In addition to the Silhouette brand, the company also produces and markets worldwide models of the licensed brand adidas eyewear. Silhouette eyewear is available in more than 100 countries.
October 2010
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