Download the following Speaker Presentations:

John Garnin, Yelp.com

Nathan Bonilla-Warford, OD, FAAO, Bright Eyes Family Vision Care, Tampa, Fla.

Kelly Kerksick, OD, Vision Source, Houston

Brad Childs, Eyetique, Pittsburgh

Gregory Hicks, HOYA





 Jonathan Rosin of Rosin Eyecare.  

LAS VEGAS—Vision Monday held its first annual Click Conference, titled “Social Climbing: How the New Media Can Transform Your Practice,” sponsored exclusively by Hoya Vision Care, and featuring a panel of expert speakers on the impact of social media.

“Click was conceived when it became obvious the transformation that our business culture and personal lives are undergoing thanks to the Internet was also something that was going to have to be managed for our vision care businesses,” said Vision Monday’s Marge Axelrad.

“The electronic message here, and with Click, is to find ways to drive patients into the eyecare provider’s office. Social networking is an exciting opportunity for our practices and Hoya is proud to be the sponsor of this conference,” said Gregory Hicks, OD, of Hoya.

Speaking to the more than 200 attendees, Axelrad, who moderated the panel, added, “the web is now an integrated part of how patients learn about eye health, eyecare, how they find you and how they connect with you,” before introducing the Conference’s keynote speaker, John Garnin, senior sales manager of YELP.com.

“Your customers are using social media, you should be using it too,” said Garnin. “It can seem a little scary, the Internet can be like the Wild Wild West sometimes, but you can optimize it to help grow your business. Consumers value customer opinions, in fact 78 percent of the public values a recommendation from a product user. As a business, you need to take advantage of the review concept and you need to be looking at it, because people are talking about you and you need to own it and be participating in the discussion,” added Garnin.

Other Click panelists included Nathan Bonilla-Warford, OD, FAAO, Bright Eyes Family Vision Care; Kelly Kerksick, OD, Vision Source; and Brad Childs, Eyetique.


Click panelists Nathan Bonilla-Warford, OD, FAAO, Bright Eyes
Family Vision Care; John Garnin, YELP.com, Kelly Kerksick, OD,
Vision Source; and Brad Childs, Eyetique.

The team from Hoya, sponsors of the Click Conference, are
(l to r) Heather Padgett, Carolyn Gongwer, Gregory Hicks,
OD, Brad Main, Ron Barnes, Laurie Taisey and Rich Montag.

The audience listened intently to the “electronic message” put
forth by the panel.

Gregory Hicks, OD, Hoya talks of the exciting opportunities
social media offers.

(L to R) Rio Eyecare’s Samantha Serrano, Jennifer Planitz,
OD and Elaine Molina before the start of the conference.

 Keynote speaker, John Garnin from YELP.com.

Jacquie and Doug Bowen of See Life Family Vision Center
with Vision Source’s Kelly Kerksick, OD (l).

The Vision source team (l to r) Hans Kell; Kelly Kerksick, OD;
Bobby Christensen, OD; Alcon’s Randy Sans
and Mitch Munson, OD.

ClearVision’s Sam Friedfeld and Peter Friedfeld with
Target’s Meera Dua.

Linda Haas of and Rachel Smith Temmer both of MyOptics LLC
before the start of the CLICK conference.

Throughout the Conference attendees had were ableto pose
questions to the various speakers.

Presenter Kelly Kerksick, OD, of Vision Source.

Presenter Brad Childs, OD of Eyetique.

Presenter Nathan Bonilla-Warford , OD, FAAO,
Bright Eyes Vision Care.