By Deirdre Carroll: Senior Editor

MORRIS PLAINS, N.J.—The Charmant Group has expanded its brand portfolio with the introduction of Ad Lib, a new eyewear collection for men.

The Ad Lib 3105 (top) and the 3106 (bottom) from Charmant.

According to Charmant, Ad Lib is a “young energetic” collection designed for people looking to show off their distinctive style with a sharp fashion sense. Inspired by today’s technology, the Ad Lib frames are made of titanium and feature a unique hinge system made of “Excellence Titan” material, a new proprietary material from Charmant. The new material and hinge design are meant to provide flexibility and great wearing comfort, as well as providing a design accent.

The collection consists of eight styles with sleek, clean and modern lines in metal enhanced by contrasting color combinations. Charmant will add women’s models in Spring 2011.

Each frame comes in a contemporary gray nylon semi hard case with an orange strap detail. Merchandising materials for the collection include a three-piece display and counter card.   ■ ■

Dispenser Price Guide: $$$

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