MADISON, N.J.—Bausch + Lomb recently kicked off a new ad campaign for its Alaway Antihistamine Eye Drops, using the slogan, "It's not just your allergies, it's your eyes."

Fifteen- and 30-second television commercials for the product are currently airing on major U.S. broadcast and cable networks, according to the company. The TV campaign will run through September, supported by point-of-purchase materials.