JACKSONVILLE, Fla.—Vistakon, a division of Johnson & Johnson Vision Care, Inc. has launched 1-Day ACUVUE TruEye, a daily disposable silicone hydrogel contact lens.

The 1-Day ACUVUE TruEye combines narafilcon B, a next generation, high-performance silicone hydrogel material and Hydraclear 1, a proprietary formulation of the patented Hydraclear technology with the hygiene, flexibility and convenience of a one-day replacement lens. It also offers the highest level of UV protection in a contact lens, a statement from Vistakon said.

In August, 1-Day ACUVUE TruEye brand contact lenses became the fifth contact lens in the ACUVUE family of products to receive the Seal of Acceptance for Ultraviolet Absorbing Contact Lenses from the American Optometric Association’s (AOA) Commission on Ophthalmic Standards, which provides independent evaluation of ophthalmic related products.

“1-Day ACUVUE TruEye is a breakthrough in contact lens technology with a distinctive balance of properties that enables it to offer exceptional comfort, comparable to a contact lens-free eye,” said Dave Brown, president, Vistakon. “Some 15 years after Vistakon introduced the world’s first one-day disposable soft contact lens, we continue our heritage of and commitment to bringing healthy vision to everyone, through new products.”

“1-Day ACUVUE TruEye was designed, developed, and clinically researched versus the ultimate benchmark: the natural eye,” explained Colleen Riley, OD, MS, FAAO, vice president, professional development, Vistakon. “The data suggests that 1-Day ACUVUE TruEye can help maintain ocular health with the near ‘no-lens’ experience, and keep the lens wearing eye looking white and healthy, while also providing consistent comfort throughout the day,” said Riley.

More information is available at www.jnjvisioncare.com/trueye. ■ ■