NEW YORK—In order to win the Association of Schools and Colleges of Optometry’s (ASCO) first ever EnVision Video Competition, Marc Schmitt created “Optometry Movie Trailer,” a clip that captures all the excitement of the optometric field. For his efforts, Schmitt was awarded $5,000. We think the Pacific University College of Optometry student more than met the “promoting optometry” theme and so does ASCO (they plan to use the video as a recruiting tool.) See for yourself now on VM WebTV. 

ECPs are using the Twitter platform to promote eye health and wellness, as well as other optical information. Find out who’s tweeting in New & Noteworthy.

And most ECPs would promote annual eye exams—turns out consumers who belong to stand-alone vision care plans are twice as likely to get an annual comprehensive eye exam as those whose vision coverage is “bundled” with their major medical plan, according to a study sponsored by the National Association of Vision Care Plans. Learn more in Managed Vision Care.