High Visibility features companies, products and collections that are raising brand awareness through strategic partnerships, sponsorships, consumer advertising campaigns and tie-ins to prominent events. To be considered for inclusion please contact senior editor,
Deirdre Carroll.
This
Hi Vis has a little bit of something for everyone. Wondering what sunnies folks at the U.S. Open will be wearing? Looking for kid-friendly contact lenses for B-T-S or just want a good laugh along side your eyeglasses, then look no further…
Modo Eyewear and the
United States Tennis Association (USTA) have introduced the officially licensed
U.S. Open sunglasses for the tournament which takes place Aug. 30 through Sept. 12, 2010. The style is a unisex shape and comes in classic “U.S. Open blue” with the U.S. Open flaming ball logo placed on each temple and the U.S. Open logo on each temple tip. The sunglasses will be supplied to U.S. Open line judges and chair officials at the 2010 event. Each frame comes in a black case and cardboard box including a cleaning cloth with tennis court design…
Just in time for back-to-school,
Bausch + Lomb, makers of
SofLens daily disposable contact lenses, has teamed up with award-winning actress
Marcia Gay Harden to encourage parents and kids to make vision care a priority. Harden knows the value of clear focus when it comes to kids. She keeps a close eye on her own tween daughter, Eulala Grace. "My daughter, Eulala, recently switched from glasses to SofLens daily disposables as a more comfortable and convenient way to correct her vision," said Harden. "Since she's following in the same line of work as me, it's great for her not to have to worry about her glasses on set." In conjunction with the partnership B + L is holding a "
Seeing Eye to Eye" contest asking parents with kids between the ages of 10 and 19 to submit a story on any topic from sports and academics to travel and hobbies for a chance to win a $5,000 scholarship and the opportunity to attend the American Music Awards in L.A. on Nov. 21. To enter the contest and for more information,
visit the contest page...
As eyewear is increasingly being marketed as a beauty and fashion product,
For Eyes Optical has rolled out a series of new television commercials for those who have lost sight of the fact that there's no need to pay for illusions that glasses can't deliver. Using the declarative reminder: "Unless the glasses can perform miracles, don't pay more than you have to." The new spots show fantasy sequences that exaggerate the absurd direction life can take you when one slips on a pair of new glasses and begin airing in the markets the 140 For Eyes Optical locations are based early this month. To watch the humorous campaign, go to:
http://bit.ly/aXymh8.
