CHICAGO—The Think About Your Eyes Coalition is kicking off “Think About Your Eyes” Week here today, with an official proclamation from the Chicago Mayor’s Office and a series of high-visibility events around the Windy City this week.

With appearances at iconic locations around the city, the activities and proclamation are aimed at reminding Chicagoans about the importance of annual comprehensive eye exams for maintaining healthy vision. Think About Your Eyes teams, including giant costumed eyeballs at Wrigley Field, Navy Pier and Lincoln Park Zoo this past weekend encouraged residents to visit thinkaboutyoureyes.com to locate an eyecare professional and schedule an annual exam.

To further discuss this important issue, the Think About Your Eyes Coalition will meet with other industry leaders, July 20 to 21, in Chicago at the Eye Health Summit, hosted by the  Foundation for Eye Health Awareness. These organizations will work together on plans for continuing to raise public awareness of the need for improved eye health.

Think About Your Eyes is a multimillion dollar, two-year public awareness initiative which launched earlier this year, aimed at increasing consumer awareness of the importance of vision health and comprehensive eye exams. The campaign includes special appearances as well as television, radio, online and social media communications that focus on a variety of eye health issues ranging from eye disease and children’s vision to school performance and visual fatigue. The campaign is focused in nine cities across the U.S., including Chicago, New York, Los Angeles, Denver, Atlanta, Houston, Sacramento, Cincinnati and Portland, Ore.