ROANOKE, Va.—Rodriguez is responsible
for leading the worldwide sales and marketing organization of
PixelOptics. His primary focus will be driving revenue as well as
leading marketing efforts for PixelOptics’ entire product portfolio,
including emPower!, the company’s proprietary electronic lens.
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LARRY RODRIQUEZ
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Rodriguez has held a number of management positions at major
optical companies. As the vice president of sales for Southern Optical
Group, Rodriguez led a team that established the company as one of the
largest wholesale labs in the U.S. He later served as director of U.S.
sales and European business, for Johnson & Johnson Vision Care’s
ophthalmic lens group.
“Larry has a proven record of success in building brands for
start-up and Fortune 50 companies, and brings a pragmatic organization
and team-building approach. His drive for continuous improvement,
combined with a wealth of experience, is an excellent asset to
PixelOptics,” said William Spies, chief operating officer.
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