INDIANAPOLIS—WellPoint has promoted John Thorp to senior product management director for its vision business, according to an announcement from the health benefits company.

In this role, Thorp will be responsible for expanding WellPoint's Vision business in the East, Central and UniCare markets. In addition, he will develop products that target the individual and senior markets and will lead an initiative that focuses on international expansion opportunities, according to the company.

Since joining WellPoint in November 2006, Thorp has led many key initiatives, including introducing Blue View Vision products in the New York and Georgia markets, an announcement said. He was also responsible for managed vision care services in Maine, New Hampshire, Connecticut and Virginia, as well as the UniCare brand in the UniCare market. He also worked with sales, marketing and operations to create and sell market leading vision products in these markets, and he developed significant relationships with external partners such as Transitions, Essilor and EyeMed, according to WellPoint.

Prior to joining WellPoint, Thorp held various positions at EyeMed Vision Care. Thorp is based at WellPoint's Mason, Ohio location.