West Middlesex, Penn.—Eyes of Faith Optical is embarking on major outreach and marketing programs to the Christian market through a new partnership with faith-based communications leader, Renaissance Communications.

Eye of Faith Optical describes itself as a “purpose-driven eyewear company.” Under the agreement, Renaissance will help Eyes of Faith reach the Christian market via celebrity endorsements, advertising placement and strategic partnerships with Christian brands. The company offers clients strategic planning, program introduction, media placement and project design through its network of relationships within Christian media and related industries.

One of the first initiatives is a major 30-second radio spot placement for Eyes of Faith, which started running on the Don Moen Show starting on May 22. The commercial also began to air on radio stations starting the week of May 24.

Jim Schneider, founder of Eyes of Faith told VM, “We are thrilled to be working with Renaissance to tell our story to potential partners with similar visions.”  ■ ■