High Visibility features companies, products and collections that are raising brand awareness through strategic partnerships, sponsorships, consumer advertising campaigns and tie-ins to prominent events. To be considered for inclusion please contact senior editor, Deirdre Carroll.




Vision Monday recently had the privilege of attending the Indy 500 over Memorial weekend, while there we were struck by all the eyewear the drivers had on display. Cue Lightbulb! It was the perfect topic for the next Hi Vis


Rookie Sebastian Saavedra didn’t take off his William Rast Racing Eyewear aviators all weekend. The style was one of two first ever William Rast Racing styles to be premiered by the Viva International Group under their new licensing agreement with the brand.














Sarah Fisher
was the local ambassador for TAG Heuer Avant-Garde Eyewear from Premiere Vision and can be seen here in the cockpit of her car wearing an optical style from their Panorama series.















Ryan Briscoe
wore his Signature Edition Petrol Monaco Polarized Driving sunglass over race weekend. Petrol Eyewear had just recently unveiled the latest generation of its best-selling sunglass customized to the specifications of the IZOD IndyCar Series star.














Danica Patrick
wore Kaenon’s Pino frame in Black with G12 lens. During the race Danica narrowly missed a spectacular last-lap crash which involved teammate Ryan Hunter-Reay who wears Kaenon’s Klay.

















Taking home the top prize for the second time, Indy 500 2010 winner Dario Franchitti put on his custom Oakley Hijinx sunglasses with red icons in victory lane and climbed out of his car to the roaring excitement of 300,000 plus fans. Teammate Scott Dixon is also an Oakley athlete.