PADOVA, Italy—Safilo Group S.p.A (SFL.MI) has renewed its licensing agreement with Juicy Couture for the worldwide right to design, manufacture and distribute eyewear for the Juicy Couture brand.

“We are very pleased to continue our relationship with one of the world's leading lifestyle brands,” said Roberto Vedovotto, CEO of Safilo Group. “This license agreement with one of the fastest growing brands in the fashion industry is a perfect fit with our brand portfolio and it provides us with an opportunity to further develop the eyewear collection of this modern and internationally recognized brand.”

Originally signed in 2005, the multi-year agreement and additional five-year renewal option covers optical frames, sunglasses and certain other eyewear products for women and girls branded with the Juicy Couture and Juicy trademarks.

“We are thrilled to build on the success of our partnership with Safilo. Their global strength makes them the right partner to take Juicy Couture’s business to the next level of growth. We look forward to continuing our relationship and introducing innovative eyewear fashions that will delight Juicy Couture customers across the world,” concluded Edgar Huber, president of Juicy Couture.