LAS VEGAS—International Vision Expo West is launching several new and exciting programs and initiatives for this year’s show that will increase the value of attending and ensure a positive experience. Check out what’s new at International Vision Expo West 2009:
The Suites: Home to the show’s couture exhibitors and designers, The Suites will move from The Venetian to its sister resort, The Palazzo this year. The new site of The Suites will have a more upscale and luxurious atmosphere. Advance reservations are recommended for private showings of the latest fashion forward designs in The Suites. Reservations can be made directly with exhibitors.
Show Specials: Attendees will be able to access hundreds of show specials and discounts on the International Vision Expo West Web site and on-site at information booths on the show floor. Included in the show specials will be free gifts, vendor discounts, rebates, contests, celebrity appearances, parties, travel, restaurant and entertainment discounts, press conferences and more.
Show Floor: A new look for the show floor will reflect International Vision Expo West’s marketing campaign for 2009 with carpet colors corresponding to each pavilion.
Chartreuse green carpeting will lead the way to the Medical & Scientific Pavilion, burnt orange carpet will be present throughout the frame and accessories area and the Lenses & Processing Technology Pavilion will have teal carpeting. The Galleria will maintain its bright pink carpeting from 2008. ■