NEW YORK—This month, Lab Advisor, VM’s monthly e-newsletter for optical lab management, is debuting a new column, “Sales and Marketing Matters.” Written by internationally respected author, speaker and seminar leader Anne Miller, the column will offer practical advice for lab sales and marketing personnel.

Miller teaches sales people how to increase their business, coaches CEOs and senior management to communicate successfully to key constituencies and enables technical people to transform complex information into simpler, meaningful messages. Her clients have included Meredith Corp., Citigroup, Yahoo!, Dow Jones, The Blackstone Group, and the UN. She is the author of “Metaphorically Selling,” “365 Sales Tips for Winning Business” and her popular free newsletter, The Metaphor Minute available at www.annemiller.com.