SABAE CITY, Japan—The Charmant Group has announced that Masao Miyachi has been named president and CEO of Charmant Inc., the global sales and marketing company of Charmant Group, effective April 1, 2009.

“In today's increasing competitive environment and global recession, we need to focus on our strength,” said Miyachi. “In addition we must take another step to develop our unique position with differential products and services in the industry.”

Miyachi joined the company in 1980 and spent 29 years in sales, marketing and products planning & development. His most current role was as Charmant, Inc.’s executive director.

Junji Horikawa, the current president and CEO of Charmant Inc. will remain on Charmant Group’s board of directors and assume the position of vice chairman, a newly created position, as the company’s senior executive.

Kaoru Horikawa, founder of the Charmant Group, will maintain his role as the group’s chairman and will continue as a member of the board of directors.