By Deirdre Carroll: Senior Editor

 
Dick Russo,
Safilo USA
PARSIPPANY, N.J.—Sàfilo USA has launched the JLO by Jennifer Lopez optical sunglass collection. Prior to this line, the JLO by Jennifer Lopez eyewear collection consisted of prescription eyeglass frames and non-prescription sunglasses.

“The JLO consumer is looking for trendy, yet unique styling, from this brand,” said Dick Russo, executive vice president of Sàfilo USA. “The new, fully Rx-able collection embraces this concept. Following the successful launch of the JLO ophthalmic collection, an Rx-able sunwear assortment is a natural extension. We anticipate a great deal of excitement in the market.”

The new collection offers five styles which can accommodate prescription lenses, the Alyssa/s, Jess/s, Kara/s, Samantha/s and Shannon/s, geared toward women of all ages who are self-confident, trendy, fun and fashionable.

 

 The Shannon, Jess and Alyssa sunglasses from
Sàfilo USA’s new JLO by Jennifer Lopez optical sunglass collection
.

Like the JLO brand, these prescription-ready sunglasses are unique and distinctive with feminine details and modern flair. Shapes include rectangular and oval, and all five styles have polarized lenses.

Design details are inspired by the JLO by Jennifer Lopez accessories line, primarily the watch collection. Complementary color combinations fill the line, including brown teal, black apricot, black ivory, brown caramel, tortoise pink pearl, black horn, light pink, tortoise and black.

The collection will be distributed to independent optical retailers and marketing will include trade advertising as well as visual merchandising materials like counter cards, posters, a 3-place highlighter, 6-place rotator and a logo plaque.

The JLO by Jennifer Lopez collection from Sàfilo USA is priced to the dispenser between $54 and $57.50.