By Deirdre Carroll: Senior Editor
Dick Russo,
Safilo USA |
“The JLO consumer is looking for trendy, yet unique styling, from this brand,” said Dick Russo, executive vice president of Sàfilo USA. “The new, fully Rx-able collection embraces this concept. Following the successful launch of the JLO ophthalmic collection, an Rx-able sunwear assortment is a natural extension. We anticipate a great deal of excitement in the market.”
The new collection offers five styles which can accommodate prescription lenses, the Alyssa/s, Jess/s, Kara/s, Samantha/s and Shannon/s, geared toward women of all ages who are self-confident, trendy, fun and fashionable.
The Shannon, Jess and Alyssa sunglasses from
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Design details are inspired by the JLO by Jennifer Lopez accessories line, primarily the watch collection. Complementary color combinations fill the line, including brown teal, black apricot, black ivory, brown caramel, tortoise pink pearl, black horn, light pink, tortoise and black.
The collection will be distributed to independent optical retailers and marketing will include trade advertising as well as visual merchandising materials like counter cards, posters, a 3-place highlighter, 6-place rotator and a logo plaque.
The JLO by Jennifer Lopez collection from Sàfilo USA is priced to the dispenser between $54 and $57.50. ■