NEW YORK—New York Eye has signed a licensing agreement with Hearst Brand Development to create an optical collection for teens under the Seventeen brand name. Hearst Brand Development is a division of Hearst Magazines, which publishes the teen magazine, Seventeen.

“Seventeen Magazine is a veritable fashion resource for this important market segment,” said Arthur Jankovits, president of New York Eye. “We were thrilled to work with Seventeen to develop fresh and relevant products that the market has been missing up until now.”

The Seventeen Eyewear collection will offer young women a range of contemporary designs in sleek silhouettes that fit both her face and her sense of fashion. As the most iconic teen magazine brand for over 60 years and “style bible” for millions of young women, Seventeen was perfectly positioned to fill the void in the optical marketplace with affordable frames specifically designed for teens, according to a statement from New York Eye.

“Teens want the same sophistication and style they read about in the magazines,” said Glen Ellen Brown, vice president of Hearst Brand Development. “Partnering with New York Eye has allowed us to deliver a fashionable, affordable collection of frames that complement her fashion sensibility.”

Hearst Brand Development is responsible for expanding the company’s magazine title brand franchises across multiple product categories and distribution channels. Hearst Magazines is a unit of Hearst Corporation and one of the world's largest publishers of monthly magazines, with nearly 200 editions around the world. Seventeen Magazine reaches more than 13 million readers monthly.