ATLANTA— Vision Research Center, a new online division of opinion polling/market research firm Motivation Mechanics covering vision care issues, was announced at the recent annual meeting of the American Academy of Ophthalmology here.

According to Christine Coleman, director of VRC, “We developed VRC as a specialty research site focused on gathering information on physician and patient perceptions of vision-related diseases, including their diagnosis and treatment. The new site was conceived to provide a platform for experts to share opinions about new technologies and therapies in an online community setting and to help accelerate the diffusion of new ideas into patient care.”

Coleman said the combination of confidential panels and proprietary discussion techniques, along with VRC’s methodology and experience, enabled the new service to field and report results quickly. “We believe that we are uniquely able to help clients interpret the findings and translate them rapidly to insights that are actionable,” she said.

For more information, contact Coleman at (302) 491-0601 or via email at [email protected].