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| The Vendredi frame on model from the Tròs Chic! collection from ic! berlin. |
Designed by Christina Muthsam, who has inspired and is supervising the project, the designs, as well as the marketing and communication campaign, have been developed and implemented by women only.
The concept behind the collection is based on the fact that ic! berlin sunglasses have sold very well to male customers because of their minimalist look, sheet metal fabrication and screwless construction. To broaden their appeal to women, the company came up with the idea to design glasses for the high fashion segment which is especially attractive to them. Très Chic! was born, an elegant, glamorous, luxurious collection that has not lost the significance and spirit of the ic! berlin design aesthetic.
The line includes a limited collection of five high end fashion glasses which combine both the classical attribute of ic! berlin designs like the use of high quality stainless steel and acetate with more emotional forming and coloring. The styles are slightly oversized and carry the French name of the weekdays; Lundi, Mardi, Mercredi, Jeudi and Vendredi.
Each frame comes wrapped in a high value beauty bag with a silken sleep mask and a diary look book. The Très Chic! collection from ic! berlin is priced to the dispenser at $188. ■
