By Andrew Karp
Group Editor, Lenses and Technology


COLUMBUS, Ohio--Optical Distribution Corporation, the exclusive U.S. distributor of Rodenstock frame and lens products, recently debuted the Rodenstock Options program. Rodenstock Options rewards practices for purchasing Rodenstock progressive and task specific lenses through Eyefinity.

“Rodenstock is dedicated to advancing optical science through professional education,” according to Laurie Badone, director of marketing. “The Rodenstock Options program is evidence of our commitment to education, as one half of the points earned must be redeemed for continuing education and/or professional association dues.”

Eyecare professionals will earn 16 points for each pair of eligible Rodenstock products purchased through Eyefinity. These points can then be used to offset the costs of continuing education programs, association dues and other practice building items. Eligible products are: Multigressiv MyView, Progressivlife 2, Progressiv life XS, ProgressivAT, Progressiv SI and Nexyma 40 & 80.

Practices can register for the program at www.rodenstockoptions.com. The Web site contains the details of the program, along with a catalog of eligible items for redemption, which will be continuously updated.