In this issue:
Our “Other” EYEz
Love having you here experiencing our “print” EYE, especially on these Upfront pages iconically represented...
Hall of Frames
Transitions Optical to Sponsor Signature Events at Epcot; New Varilux Ads Boost Brand Awareness and Increase Traffic to Independent Practices
Every Day is Sunday
Licenses, Liaisons & New Collections
Meet Victoria Garcia
Victoria arrived at 20/20 exactly one year ago with her sights set on more magazine experience and equipped...
There’s no mistaking the fact that Sport Eyewear has ATTITUDE.
PRE & POST SPORT
Branding matters. Renowned sport eyewear brands are adding to and expanding on their Rx collections...
Though still basically a smart-choice niche, Sport Eyewear is increasingly everywhere when it comes to choosing...
The Eyes of the Dragon
A conversation with 20/20’s Breanna Benz
Remember those sport goggles from junior high that looked like nerdy face masks?
ARTCRAFT: American-Made Safety Rx Frames
Established in 1918, ArtCraft Optical, a family-owned, American manufacturer of ophthalmic frames, introduces its...
SÀFILO: HUGO Hugo Boss
Sàfilo introduces HUGO Hugo Boss to the U.S. with a launch collection of
six men’s optical frames. Aesthetics are...
TURA: Legends Collection
Tura launches its Legends Collection, a series of retro-inspired frames that pays homage to the brand’s...
ZYLOWARE: Leon Max Eyewear
Zyloware launches Leon Max Eyewear, a cutting-edge, trendy brand created by Leon Max, the designer of...
Altair releases Kilter, a five-piece ophthalmic collection targeted to boys and girls between the ages of 12 and 18. Included are...
Are You Game?
There’s certainly nothing subtle about sport eyewear when it comes to enviably pushing the extremes...
Celebs on… Tour for 2009@20/20
From Lance Armstrong pedaling for Oakley to Larry Sands peddling luxury with Chrome Hearts, this was a year of bright lights and…
Tougher Times Ahead for Lenses
Thanks to continual advances in hard coatings, today’s lenses are more durable than ever before. But are they tough enough?
Unraveling Those Compensated Rxs
As Mr. Adrian Monk, the obsessive-compulsive police detective of the long-running TV series “Monk” says...