20/20 Magazine

Jun 2014

June 2014 Cover

 

In this issue:

Upfront
Our “Other” EYEz
Love having you here experiencing our “print” EYE, especially on these Upfront pages iconically represented...

 

Upfront
Hall of Frames

 

Upfront
L&T Marketing
Transitions Optical to Sponsor Signature Events at Epcot; New Varilux Ads Boost Brand Awareness and Increase Traffic to Independent Practices

 

Upfront
Street Seen
Every Day is Sunday

 

Upfront
Licenses, Liaisons & New Collections

 

Upfront
Meet Victoria Garcia
Victoria arrived at 20/20 exactly one year ago with her sights set on more magazine experience and equipped...

 

Features
Attitude
There’s no mistaking the fact that Sport Eyewear has ATTITUDE.

 

Features
PRE & POST SPORT
Branding matters. Renowned sport eyewear brands are adding to and expanding on their Rx collections...

 

Features
OpSPORTunity Knocks
Though still basically a smart-choice niche, Sport Eyewear is increasingly everywhere when it comes to choosing...

 

Features
The Eyes of the Dragon
 A conversation with 20/20’s Breanna Benz

 

Features
Technicolor
Remember those sport goggles from junior high that looked like nerdy face masks?

 

Whats New
ARTCRAFT: American-Made Safety Rx Frames
Established in 1918, ArtCraft Optical, a family-owned, American manufacturer of ophthalmic frames, introduces its...

 

Whats New
SÀFILO: HUGO Hugo Boss
Sàfilo introduces HUGO Hugo Boss to the U.S. with a launch collection of six men’s optical frames. Aesthetics are...

 

Whats New
TURA: Legends Collection
Tura launches its Legends Collection, a series of retro-inspired frames that pays homage to the brand’s...

 

Whats New
ZYLOWARE: Leon Max Eyewear
Zyloware launches Leon Max Eyewear, a cutting-edge, trendy brand created by Leon Max, the designer of...

 

Whats New
ALTAIR: Kilter
Altair releases Kilter, a five-piece ophthalmic collection targeted to boys and girls between the ages of 12 and 18. Included are...

 

Editors Note
Are You Game?
There’s certainly nothing subtle about sport eyewear when it comes to enviably pushing the extremes...

 

Parting Glance
Celebs on… Tour for 2009@20/20
From Lance Armstrong pedaling for Oakley to Larry Sands peddling luxury with Chrome Hearts, this was a year of bright lights and…

 

L&T
Tougher Times Ahead for Lenses
Thanks to continual advances in hard coatings, today’s lenses are more durable than ever before. But are they tough enough?

 

L&T
Unraveling Those Compensated Rxs
As Mr. Adrian Monk, the obsessive-compulsive police detective of the long-running TV series “Monk” says...