20/20 Magazine

Aug 2013

August 2013 Cover


In this issue:

Hall of Frames


Transition-ing to Country Music
Transitions Optical played a major supporting role at the Country Music Association (CMA) Music...


Street Seen


Licenses, Liaisons & New Collections
Safilo and Fendi in Licensing Agreement; Dutch Eyewear Brand Suzy Glam Debuts; Hoops Star Tony Parker...


Just Kidding
But… seriously, children’s eyewear soars to new eyes and new highs…


All About Kids
Whether it’s the latest app, the newest video game, athletic shoes, jeans or eyewear, kids love...


Sun Kidz
Kids of all ages—just like everyone else—need sun protection. And they love sunglasses...


The Teenage Mutant Ninja Turtles Emerge...
They battle petty criminals, evil overlords and alien invaders, all while remaining isolated...


Whats New
FETCH EYEWEAR: Fetch Collection
Fetch Eyewear was founded as a funding source for animal rescue with the goal of inspiring...


Whats New
ZIMCO: Kidco 100 Series
Zimco Optics relaunches its Kidco Collection, offering a fun, whimsical, fresh take on kids’...


Whats New
LUXOTTICA: Emporio Armani Sun Collection
Luxottica introduces the Emporio Armani Sun Collection. True to the concept of impeccable...


Whats New
TURA: Ted Baker “Just Kidding”
Tura adds “Just Kidding,” a kids’ collection to its Ted Baker Eyewear line. Included are eight boys...


Whats New
MARCHON: Lacoste Tween Collection
Marchon Eyewear introduces the Lacoste Tween Eyewear collection, consisting of eight ophthalmic styles...


Editors Note
Eye Hear Music
Have you given much thought to what it takes to dispense eyewear to musicians? Does that premise...


Behind the Seens
Making a Silly SPECtacle


Parting Glance
The Biz at Hand
Careful 20/20 readers will notice a subtle change in our children’s eyewear coverage this...


Using SmartPhones to Sell Lenses
I recently got a new smartphone, a fancy model with lots of bells and whistles. One of the features I like most...


Music to Their Eyes
Your special-needs prescribing and eyewear design should not be limited to using impact resistant...