20/20 Magazine

Jul 2013

July 2013 Cover

 

In this issue:

Upfront
Eye Need a Lens Hero
Behind every great frame is also a great lens… that’s the adage preached by Ray-Ban’s latest...

 

Upfront
Hall of Frames

 

Upfront
L&T Marketing
First Insight Receives 2012 White Coat of Quality Award; Adlens Wins a Bronze Edison Award for Emergensee Glasses...

 

Upfront
Street Seen
See the World

 

Upfront
Licenses, Liaisons & New Collections
Sàfilo in licensing agreement with Essilor for Polaroid branded ophthalmic lenses; Try Change tries rim...

 

Upfront
EYE Nominate

 

Features
A Whole New GenEYE Nation
Remember when defining different generations set up war zones of social, demographic and price point allegiance?

 

Features
GenEYE Rules
Do As Eye Say

 

Whats New
LUXOTTICA: Giorgio Armani Optical Collection
Luxottica launches a 19-piece Giorgio Armani Optical Collection. An 18-piece sunglass...

 

Whats New
NOUVEAU: Realtree Eyewear and Sunwear
Nouveau Eyewear launches Realtree Eyewear and Sunwear, featuring authentic Realtree...

 

Whats New
ASPEX: Greg Norman Performance Collection
To complement its Greg Norman ophthalmic and lifestyle sunwear collections, Aspex...

 

Whats New
ZIMCO: English Laundry Sun
Zimco Optics adds a sunglass collection to its branded English Laundry ophthalmic line introduced...

 

Whats New
EUROPA INTERNATIONAL: Scott Harris Sun
Europa International expands its Scott Harris line with the addition of Scott Harris Sun. Introduced...

 

Editors Note
GenEYE Adoration Society
You know the routine. A musician or writer gets asked about their most current CD (I refuse to call it...

 

Behind the Seens
Behind the Seens of GenEYE

 

Parting Glance
BluesMaster
Robert Wilkins remains virtually uncredited as the creator of “Prodigal Son,” which features as one...

 

L&T
Technology is Great… When it Works
My eyes have been irritated by spring allergies, so I visited my optometrist recently on a busy...

 

L&T
Dispensing Trivex, The Decathlete of Lens Materials
It’s been just over a decade since PPG introduced Trivex, the lightweight, durable mid-index...