20/20 Magazine

Aug 2012

August 2012 Cover

 

In this issue:

Upfront
6,000 Degrees Under the Sun
Picnics in the park, the familiar tune of ice cream trucks and sunglasses in heavy rotation on faces...

 

Upfront
Hall of Frames
Bump it up » Olympic gold medalist Todd Rogers defends his sand champ status in lightweight Kaenon Polarized…

 

Upfront
L&T Marketing
VisionWeb Integrates with Diversified Ophthalmics’ Practice Maximus Software; Santinelli Bestows Annual Award...

 

Upfront
Street Seen
EyeWhere?

 

Upfront
Licenses, Liaisons & New Collections
Ennco Aquires Magic Design/Visual Dynamics; Oakley and U.S. Olympic Committee Extended Partnership...

 

Upfront
EYE Nominate
20/20 editorial has once again committed a corporate crime— stealing Breanna from the marketing department...

 

Features
Our Eyewear. Their Eyewear.
Be it designer/lifestyle brands or optical’s very own heritage brands—THEIRS or OURS—-it’s all YOUR eyewear.

 

Features
Retail by Design
Retail stores run the gamut when it comes to the type of products and services offered. But regardless...

 

Features
Sun Armor
The perfect armor against the sun’s rays.

 

Features
Blueprints for Success
Magic Design; Fashion Optical Displays; Eye Designs

 

Features
Marc is Ecko-Logical
It’s been nearly a year since the debut of the Marc Ecko Cut & Sew Eyewear Collection from ClearVision.

 

Whats New
ACTIVIST EYEWEAR: 2012 COLLECTION
Co-founded in 2009 in Brooklyn, N.Y., by creative director Mark Craig and business director Anthony Codispoti...

 

Whats New
LUXOTTICA: RAY-BAN AMBERMATIC
In celebration of Ray-Ban’s 75th anniversary, Luxottica introduces the Ray-Ban limited edition Ambermatic Collection...

 

Editors Note
Happily Devoured by Amoeba

 

Fashion Feature
Our Eyewear. Their Eyewear.
Be it designer/lifestyle brands or optical’s very own heritage brands—THEIRS or OURS—-it’s all YOUR eyewear.

 

Behind the Seens
August 2012 Photoshoot
Instant Engagement

 

Parting Glance
Your Pale Blue Eyes

 

L&T
Can’t We All Just Get Along?
It’s not every day that I get a message from a world leader, so naturally I was curious when I received a press release...

 

L&T
Your Judgement
Whether you call them monocular pds or half pds, they are a refinement in data gathering that can help...