20/20 Magazine

Jul 2012

July 2012 Cover

 

In this issue:

Upfront
The Brits of Summer
Eyewear and music lovers rejoice: Luxottica and Burberry have launched a new summer eyewear campaign that fuses music and eyewear...

 

Upfront
Hall of Frames

 

Upfront
Lens Marketing

 

Upfront
Street Seen
The Kidz EYEZ Have it!

 

Upfront
Licenses, Liaisons & New Collections
Armani and Luxottica sign exclusive agreement; Geoffrey Beene in agreement with Tura; Maui Jim Spins out limited edition Spider-Man Collection...

 

Upfront
EYE Nominate
Meet Nogah Jones, Marketing Coordinator

 

Features
Here's Looking at You Kidz
Bring on those cool retro eye styles the grown-ups wear—the clubman, cateyes, preppies and always rectangles. Splashed with...

 

Features
Eyeing Your Future NOW
Courted by everyone from fashion designers and food manufacturers to giant retailers, kids are the consumers of today…

 

Features
Make a Beach Date
Kids love sunwear. It’s cool. It’s fun. It’s what Mom and Dad and the big kids wear. And kids, just like the rest of us...

 

Features
Make a Play Date
Kids need sport glasses. Make certain parents understand an ophthalmic frame with polycarbonate or Trivex lenses...

 

Whats New
COLORS IN OPTICS: CRAYOLA EYEWEAR
Colors in Optics launches the Crayola Eyewear Collection. Exuding the Crayola mantra of creativity, the new line consists of 18 styles...

 

Whats New
SILHOUETTE: SPX ART KIDS
Silhouette Optical introduces SPX Art Kids, a screwless, hingeless, rimless collection made of hypoallergenic, corrosion-resistant...

 

Whats New
EYEWEAR DESIGNS: HELLO KITTY
Under a multiyear licensing agreement with Sanrio, Eyewear Designs launches Hello Kitty Eyewear. Targeted to girls, the initial...

 

Whats New
BEVEL: ACETATES WITH A BETA HINGE
Two years after developing a beta hinge design for its titanium frames, Bevel has added the same concept to acetate styles. The basis...

 

Editors Note
FORE! SMILE!
What the heck is he talking about with that headline? FORE? For What? SMILE? Why?

 

Fashion Feature
Here's Looking at You Kidz
Bring on those cool retro eye styles the grown-ups wear—the clubman, cateyes, preppies and always rectangles. Splashed with...

 

Parting Glance
PopEYE the Sailor Boy
How could we possibly resist setting sail with 12-year-old Jack Lehrer participating here in the Green Fleet Division of the Del Rey...

 

L&T
PDs: For Free or For Fee?
Travel is broadening, so the saying goes. This was confirmed during a trip last month to Maumee, Ohio, where I picked up...

 

L&T
Focusing on Shutterbugs
As eyecare professionals (ECPs), we deal with light and images all the time. Photographers also deal with light and images...