In this issue:

Upfront
Lusting for Barton Perreira
It is intense. You get an uncontrollable feeling of excitement watching the dastardly brilliant campaign and interview video...

Upfront
Hall of Frames

Upfront
Lens Marketing
Vision-Ease Announces ‘Endless Summer’ Promotion Winner

Upfront
Street Seen
Sun Diego

Upfront
Licenses, Liasons & New Collections
OAKLEY IN AGREEMENT WITH TEAM USA

Upfront
EYE Nominate
Meet Mario Arjoon, Mailroom Supervisor

Features
Eye. Here. Music.
Men’s Eyewear Rocks

Features
WESTWARD, O
With 29 stand-alone shops throughout the world, the Alain Mikli eyewear company continues its retail expansion, opening two boutiques in California...

Whats New
ZIMCO: ENGLISH LAUNDRY

Whats New
NEW YORK EYE: DALE EARNHARDT, JR. EYEWEAR
New York Eye launches Dale Earnhardt, Jr. Eyewear.

Whats New
OAKLEY: AIRBRAKE
Oakley introduces Airbrake, the first snow goggle using the company’s revolutionary SwitchLock Technology.

Whats New
MODO: ECO KIDS
Modo Eyewear presents its first Eco Kids ophthalmic collection for boys and girls between the ages of 8 and 12.

Whats New
STUDIO OPTYX: MONOQOOL
Studio Optyx launches Monoqool in the U.S., a Danish eyewear brand with a quest to bring innovation into eyewear design with...

Editors Note
Eye’m with the Band
Every so often I just have to do one of those “thank you… Thank You… THANK YOU!” columns.

Fashion Feature
Eye. Here. Music.
Men’s Eyewear Rocks

Behind the Seens
December 2011 Photoshoot
Encore... ENCORE... EYE-CORE

Parting Glance
Facing the Muse-ic
Brit invasion rockers are nothing new to these shores but Edward Rogers is unique.

L&T
A Few of My Favorite Stats

L&T
The 2012 Annual Resource Guide
Thinking about replacing that old tint tank? In the market for the latest patternless edger and remote tracer? The suppliers listed in this guide...