20/20 Magazine

Sep 2011

September 2011 Cover

 

In this issue:

Upfront
Hall of Frames
Sculptured Sun

 

Upfront
Lens Marketing
Shamir Wins Fourth Hermes Award

 

Upfront
Street Seen
Sun Diego: Folks always make a special point about the noir-ish light in LA but the light in San Diego deserves...

 

Upfront
Licenses, Liasons & New Collections
Mosaic introduces new collections...

 

Upfront
Express Your Eye Style
The most fashionable women can easily get stuck in a style routine, as 28-year-old youth coordinator Sharon Moskovitz can attest.

 

Upfront
EYE Nominate

 

Features
Seefaring Sun
20/20 goes exploring on the Staten Island ferry in quest of the sun… all geared up with the perfect sunwear—for sea AND sand.

 

Features
Exploring the New Season of Eyesite
Timeless in simplicity and flawless in design...

 

Features
MANDATE in SIGHT
There is no denying the fact that Men’s Eyewear has come to the forefront in terms of determining the look and attitude of all eyewear of late...

 

Features
Can You Actually See An ECKO at Work? Yes. Right Here...
Don’t sniff around here for a typical interview feature with Marc Ecko. Been there. Done that...

 

Features
Eye Carumba, Indeed
It’s clear that much of Dr. Joe Torres’ success stems from the fact that he is a people person...

 

Whats New
KENMARK: ORIGINAL PENGUIN EYEWEAR
Kenmark Group launches Original Penguin by Munsingwear Eyewear and Sunwear.

 

Whats New
MARCHON: CALVIN KLEIN JEANS
Marchon Eyewear launches Calvin Klein Jeans Sunglasses, a lifestyle brand inspired by Calvin Klein Jeans.

 

Whats New
CLEARVISION: MARC ECKO CUT & SEW EYEWEAR
ClearVision Optical and designer Marc Ecko launch the Marc Ecko Cut & Sew Eyewear Collection.

 

Whats New
REVOLUTION: BEATLES YELLOW SUBMARINE COLLECTION
Under a licensing agreement with Apple Corps Ltd., the multimedia company founded by The Beatles, Revolution Eyewear...

 

Whats New
THE MCGEE GROUP: ARGYLECULTURE BY RUSSELL SIMMONS
The McGee Group launches the Argyleculture brand by Russell Simmons. 

 

Whats New
DITA: THOM BROWNE
Dita launches a sunglasses and ophthalmic line under the Thom Browne brand.

 

Whats New
EYE DEALS EYEWEAR: PAWS ’N’ CLAWS
Eye Deals Eyewear launches Paws ’N’ Claws eyewear, a brand that has been created exclusively for...

 

Whats New
MARMA USA: MARMA SUNGLASS COLLECTION
Marma USA brings the Marma Eyewear London luxury sunglass collection to the U.S.

 

Whats New
SCHEYDEN PRECISION EYEWEAR: ALBATROSS AND MUSTANG
A leader in developing frames and lenses for the aviation industry, Scheyden Precision Eyewear introduces...

 

Whats New
SMILEN EYEWEAR: U.S. ARMY COLLECTION
Smilen Eyewear has signed a trademark licensing agreement with the U.S. Army, via the Beanstalk Group...

 

Editors Note
Gentleman’s Agreement
Building the Marc Ecko feature in this issue was a blast...

 

Fashion Feature
Exploring the New Season of Eyesite
Timeless in simplicity and flawless in design...

 

Behind the Seens
Calvin Klein Photoshoot
A Storied Affair

 

Behind the Seens
Marc Ecko Photoshoot
Ecko, Ecko One Day...

 

Behind the Seens
September 2011 Photoshoot
20/20 Sets Sail

 

Parting Glance
The Eyes Have It
Here’s a nice little reminder that although 20/20 mostly features eyewear, sunwear and lens products...

 

L&T
Digital Lenses: More Than Meets the Eye

 

L&T
Annual Lab Usage Survey
What do independent eyecare practitioners want from labs?