In this issue:

Upfront
Life’s Eye-zed
Sometimes what seems like an exciting “eyewear-specific” incident or event takes a turn for the bigger...

Upfront
Hall of Frames
Academy Award-winning actress Kathy Bates wears Cole Haan 664 from ClearVision Optical...

Upfront
Lens Marketing
Transitions Intros 2011 Multicultural Resources Catalogue

Upfront
Street Seen
Teach Your Parents Well

Upfront
Licenses, Liaisons & New Collections
Ferragamo and Marchon in Licensing Agreement

Upfront
EYE Nominate
Meet Gloria Nicola, Senior Features Editor

Features
Kidz EYEz
Here’s what kids like: loads of lively colors… reds, pinks, purples and always, always blue, blue and more blue...

Features
Here's Looking at the Kids
The kids are cute. The eyewear is adorable. The POP is fun. But kids’ eyewear is not just fun and games.

Whats New
CLEARVISION: DIGIT
To round out its comprehensive collection of children’s eyewear, ClearVision Optical launches Digit...

Whats New
PROLOGUE VISION: TC CHARTON KIDS
To complement its TC Charton Asian Fit Eyewear designed specifically for Asian-American adults, Prologue Vision introduces...

Whats New
FGX INTERNATIONAL: BODY GLOVE YOUTH
FGX International presents its Body Glove Youth ophthalmic collection for boys ranging from 8 to 14...

Whats New
JONATHAN CATE EYEWEAR: KATYKIDS COLLECTION
Jonathan Cate Eyewear introduces Katykids, a collection of children’s eyewear. In conjunction with the launch, Jonathan Cate...

Editors Note
Reading and Righting
Reading’s soaring. Say (or write) what you will, but the ability to actually read as a blessed means of attaining dreams...

Editors Note
Reading and Righting
Reading’s soaring. Say (or write) what you will, but the ability to actually read as a blessed means of attaining dreams...

Fashion Feature
Kidz EYEz
Here’s what kids like: loads of lively colors… reds, pinks, purples and always, always blue, blue and more blue...

Behind the Seens
July 2011 Photoshoot
The Prospects of Kidz Eyewear

Parting Glance
Brand New Gen of Rockers
They call themselves “The Pillows”... because... They Rock SO Hard.