20/20 Magazine

May 2011

June 2011 Cover

 

In this issue:

Upfront
Master Works
A true artist of the frame, Cari Zalloni has been designing eyewear for more than 30 years...

 

Upfront
Hall of Frames

 

Upfront
Lens Marketing
CooperVision debuts redesigned U.S. website

 

Upfront
Street Seen
SunScreams: Return with 20/20 for a second shine in Hawaii...

 

Upfront
Licenses, Liaisons & New Collections
ClearVision signs with Marc Ecko

 

Upfront
Style Saviors: Groetken Family Eye care

 

Upfront
EYE Nominate
We decided to take a look inward at 20/20.

 

Features
GenEYE
GenEYE defines itself with eyewear that sets new standards for style.

 

Features
Bastian of American Style
Michael Bastian did not plan a career in fashion. He had no formal training.

 

Features
MODERN FOR A ­REASON
The struggling state of the economy has hit especially hard in the loosely populated town of St. Helens, Ore., home to the popular teen saga, “Twilight.”

 

Whats New
EASTERN STATES & ULTRA PALM: CAZAL LEGENDS
Cazal Eyewear launches Cazal Legends, a nod to the storied past of this iconic collection.

 

Whats New
REVOLUTION: TOY STORY EYEWEAR
Based on the success of the That’s So Raven children’s eyewear collection, Revolution Eyewear launches Toy Story.

 

Whats New
EYEWEAR DESIGNS: PAULA DEEN EYEWEAR
Eyewear Designs launches Paula Deen Eyewear, a 12-piece collection consisting of five plastics and seven plastic/metal combinations. 

 

Whats New
AVALON: VIVIAN MORGAN
Avalon Eyewear introduces its newest brand, Vivian Morgan Eyewear, created for the timeless, modern woman.

 

Whats New
OGI: INNOVATION COLLECTION
The most fashion-forward of Ogi Eyewear collections, Innovation presents its Spring 2011 releases.

 

Whats New
SIGNATURE: DAKOTA SMITH LOS ANGELES SUNGLASSES
Dakota Smith Los Angeles launches a vintage-inspired sunglass collection for Summer 2011.

 

Editors Note
Trade-ing Up

 

Fashion Feature
GenEYE
GenEYE defines itself with eyewear that sets new standards for style.

 

Behind the Seens
Eye Nominate Photoshoot

 

Parting Glance
PONT LE YEUX

 

L&T
Apps of Our Eyes
Eyewear companies and software vendors continue to flood the market with dozens of optical apps for smartphones.

 

L&T
The Dynamic Duo of Optical Lenses
In the 17th century Galileo tried to “see further” with a telescope, and van Leeuwenhoek tried to “see smaller” with his microscope.