In this issue:

Upfront
Always Sunny in This Desert
There’s nowhere to hide from the sun in the desert...

Upfront
Hall of Frames

Upfront
Lens Marketing
Transitions Championship Renews Emphasis on Healthy Sight...

Upfront
Street Seen
Game Face

Upfront
Licenses, Liasons & New Collections
Marcolin and Tom Ford renew license...

Features
The Right Decision
The formula seems obvious enough.

Features
Win BIG in the Sports Arena
Sport eyewear protects the eyes, improves performance and reflects the personal style...

Whats New
PROLOGUE VISION: TC CHARTON
Prologue Vision presents the TC Charton Asian Fit Eyewear...

Whats New
SILHOUETTE: CRYSTAL COLLECTION
Silhouette launches its Crystal Collection for women...

Editors Note
2020mag.COM ON
Guess what’s hot? Radio.

Fashion Feature
The Right Decision
The formula seems obvious enough.

Behind the Seens
May 2011 Photoshoot
Frame Tech...Boring?...Eye BEG to differ

Parting Glance
ICON SEE CLEARLY NOW
As with the issue in hand, you can see it in sports...

L&T
No Experience Necessary, But Knowledge is Required
As we were wrapping up Barry Santini’s excellent cover story about high performance...

L&T
Par Excellence
How many times have you told patients, “We’ll just tint your old lenses into sunglasses”?